I had never heard of Wathan Funeral Home until today! But why would I have? There are funeral homes around the world but this one has made headlines. For their marketing strategy, they used this video/billboard to draw attention to their services.
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They are getting their point across around the world with that video. But here’s the real truth: Wathan Funeral Home doesn’t exist. This was all a planned marketing scheme in Ontario, Canada to change the increasing hazardous pattern of drivers to pay attention while driving on the road. You can see their details of the promotion here: www.WathanFuneralHome.com.
This promotion hasn’t been seen without controversy. Many thought it was unfair to mislead that way. Many thought it was extremely clever and appropriate to release! How do you feel?
We’re big proponents in putting your phone away when you drive and certainly don’t text and drive! If you need insurance, please let us know how we can help you at Benton White Insurance. EMAIL us at info@BentonWhite.com or call us at 615.377.1212. Any of our staff is ready to earn your insurance business!
