A little history for you! When we first began our internet web presence nearly 20 years ago, our first domain was bwhite.com. Not knowing any more than we did about this new medium that we thought would truly take off because Al Gore invented it and said so (just kidding!), we thought bwhite.com would be easily remembered. So my first business email was Benton@BWhite.com. A little later, I thought – why not just use the business name since Benton White Insurance was predominant in our marketing strategy. (I know – real original and creative!). So we acquired the domain – BentonWhite.com and at the same time, I purchased BentonWhiteInsurance.com. I was getting a little ‘domain crazy’ because I even considered, BentonWhiteIns.com, BentonWhiteNOW.com and several others but passed on them all! 
Later on I came up with other types of configurations so I could be sure that when someone typed into their browser Benton & insurance, we would show up. It’s supposedly the right marketing strategy one should use. Over time, our domain/web presence has certainly bumped us to the top of most all searches. Just type in Benton White, Benton White Insurance, Benton White – Tennessee, Benton White – Brentwood or any other combinations of those words into GOOGLE or BING, you’ll quickly see us at #1. In this day and internet age, it takes time to earn those positions because these two search engines, along with many others, work very hard to make sure a searched business is valid, credible and long-lasting. Thankfully, we have been all three in our favor over these many years!
That leads me to my latest domain acquisition – a new way for you to find us if you are so inclined. The internet world just released some new domains in the last couple of weeks which in laymen’s terms means the extension after the (.) dot are new. The moment I saw .insure and .claims, I immediately acquired them for the agency. If you type into your browser, bentonwhite.insure or bentonwhite.claims, take a look at what you’ll find! Pretty nifty huh!??
Admittedly, I’m not just an insurance guy, I’m a marketing and computing geek too!! Therefore, these two domains were destined to be here and I’m glad we now have given you yet – two more ways to find us.
Selling insurance is our life-line here! That’s a given! So if we can be available in some way – 24/7 and offer quick, easy and convenient ways for everyone to reach us, it’s another advantage we have in serving our folks like we should. Thus the reason for this post and the news that BentonWhite.insure and BentonWhite.claims is ready for you to click to – NOW!
As always, thanks for reading and please let us know how we can help you, your family or friends. Certainly, we’re giving you enough options to get to us! 🙂
